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Kula Partners Releases Synchrostack: the Integration Platform that Connects...
Halifax-based digital agency Kula Partners today announced the release of Synchrostack, a proprietary integration platform which helps businesses using WooCommerce—the most popular ecommerce platform...
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The Kula Ring Brings Onsite Podcasting to ManufacturED 2019
Happening September 16-18, 2019 in Chicago, Illinois, ManufacturED is the Manufacturers Alliance for Productivity and Innovation (MAPI)’s premier event—designed to inspire strategic thinking about...
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How to Make Your Manufacturer’s Trade Show Presence More Impactful & Measurable
This article was originally published on the Gardner Business Media Marketing Blog. Attending and sponsoring trade shows and other events has been an effective marketing tactic for manufacturers for a...
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Fatal Flaws of the Funnel: Why B2B Manufacturers Must Take a People-Centered...
Is your B2B manufacturer’s marketing and sales strategy shaped by “The Funnel”? The funnel model is a modern mainstay, suggesting that marketing’s job is to bring prospects into the “top” of the...
View ArticleWebinar: The B2B Manufacturer’s Guide to Account-Based Marketing
Watch the webinar co-hosted by Terminus and Kula Partners to learn how an ABM strategy can help you execute highly targeted, personalized marketing to your most qualified accounts and the individuals...
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How to Execute Account-Based Marketing Campaigns with Terminus and HubSpot
Manufacturing marketers are turning their attention to Account-Based Marketing to augment more traditional digital marketing channels. If you’re still learning about what ABM is and why you might need...
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Reimagine Your Manufacturing Brand Online: An Introductory Guide
For newly developed or redeveloped manufacturing brands, digital considerations should be baked into visual design elements. However, legacy manufacturing brands may encounter issues that prevent them...
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How B2B Manufacturing Marketing Differs From The Rest: Thoughts on Our Sunny...
A short time ago Jeff and Carman, our founders and hosts of The Kula Ring, joined Chris Moody on The Sunnyside Up Podcast. If you are unaware, it is a wonderful podcast created by our partners at...
View ArticleThe Ultimate ABM Pre-Launch Checklist for Manufacturers
An account-based approach to marketing is critical to maximizing your revenue potential within niche B2B markets. If you’re planning to set your ABM strategy and start launching targeted campaigns,...
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The B2B Awareness-Action Gap: Why So Many Industrial Marketers Get Paid...
Paid search can be a powerful lead-generation tactic for manufacturers and other industrial B2B organizations. Over the last decade-plus, we’ve seen properly executed paid search programs deliver over...
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